Software that outlives its founders.
Most good software dies of unnatural causes. It gets acquired for its user list and sunset within a year, or starved inside a portfolio that only feeds its winners. The product worked. The ownership didn’t.
PubliclyMe exists to be the other kind of owner. We buy software products from founders who care where their work ends up, keep the teams who built them, and run them with the patience of people who never intend to sell.
Our portfolio starts with Scoutlor, the athlete-owned platform where verified footballers connect directly with scouts, clubs, and agents. It will grow the way it started: one great product at a time, held forever.
(01)Principles
Four rules we don’t break
They will cost us deals sometimes. They’re also why founders will pick us.
Hold forever
We buy to hold, not to flip, and we never plan to sell. Permanence changes how you price, hire, and build.
Teams stay small
Five great people beat twenty average ones. Every product runs on a small, senior, mostly-async team.
Profit is oxygen
No outside capital, no burn. Every product pays its own way, which means no product ever gets shut down to save another.
Customers before dashboards
We optimize for renewal decades from now, not activation this quarter. Support replies come from people who can ship fixes.
(02)The playbook
One great product at a time
Start with one
Scoutlor, the athlete-owned platform for verified footballers, is our first forever product. It sets the bar for everything that follows.
Add carefully
We only take on what we can run well. One great product at a time, never more than the team can look after properly.
Hold forever
No fund cycle, no exit date, no flip. Every product we bring in gets the same promise: it stays, and it keeps getting better.
Want to work with us?
Whether you’re selling a product or joining a team, it starts with a conversation.